Check out the latest from B.o.B…at about the 2:30 mark – where Merlot, Rosé, and Burgundy are weaved into the lyrics. Nice touch!
This is just the latest. Drake, a fan of wine, has a reference to wine in “Say Something”. And before the fallout with Cristal, some of the biggest names in Rap/Hip-Hop were plugging the luxury Champagne. Nowadays, Moscato di Asti is getting a more than its share of love from Rap/Hip-Hop artists. Since Millenials are driving Moscato sales, it makes me wonder about the influence that song lyrics have on popular culture, and vice-versa. What do you think?