21st Century Hip Hop – Less Gin and Juice; More Wine!

Check out the latest from B.o.B…at about the 2:30 mark – where Merlot, Rosé, and Burgundy are weaved into the lyrics.  Nice touch!

This is just the latest.  Drake, a fan of wine, has a reference to wine in “Say Something”.  And  before the fallout with Cristal, some of the biggest names in Rap/Hip-Hop were plugging the luxury Champagne.  Nowadays, Moscato di Asti is getting a more than its share of love from Rap/Hip-Hop artists.  Since Millenials are driving Moscato sales, it makes me wonder about the influence that song lyrics have on popular culture, and vice-versa.  What do you think?

Cheers Yo!